Salt Lake City Utah — Voile Manufacturing is stoked to announce their re-branding and new look
After years of defining and refining the backcountry skiing and splitboarding industry, Voilé is finally doing the same for its brand identity. The new primary and secondary logos, designed by Salt Lake design firm Infinite Scale, updates and simplifies Voilé’s look, providing a cohesive branding system for use on everything from topsheets to print ads.
“This represents a unification of the skiing and splitboarding sides of Voilé,” said Dave Grissom, Marketing Director at Voilé, “while still keeping the soul of the company firmly in the backcountry, where it belongs.”
Voilé Manufacturing has been making durable lightweight backcountry equipment for over 30 years. After practically inventing the modern splitboard in 1995, Voilé has spent the past two decades perfecting, progressing, and promoting the sport of big mountain backcountry skiing and boarding.
In 1991, Brett “Cowboy” Kobernik brought a crude prototype of the first splitboard to Mark “Wally” Wariakois, the founder of Voile. At the time Wally was intensely focused on innovating new backcountry ski and telemark binding designs, but he saw the future of backcountry snowboarding in Cowboy’s crude design.
Over the next few years, Cowboy and Wally refined this idea and in 1994 released the first DIY Voile Split Kit. This was the beginning of the splitboard revolution. For the first time riders had a truly innovative and easier way to access backcountry powder.
Voile went on to develop and produce a more refined, adjustable, Voile splitboard interface and Voile splitboard insert pattern. This is the foundation for all Voile splitboards and other splitboard brands that have followed.
Today, Voile is as committed to the growth and innovation of splitboarding as those exciting early days. From the beginning, Voile splitboards and Voile splitboard hardware is proudly made in Salt Lake City, Utah USA.