Forums Splitboard Talk Forum The Snowboard Journal Issue #7
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  • #566771
    Ecobrad
    2068 Posts

    Just picked issue #7 There’s a article on the amazing snow year in Tahoe w/ some kill pictures and quotes from the likes of Tom Burt, Jermey Jones, and others. Here’s a few excerpts:

    Mads Jonsson: “Riding Tahoe this year was epic…All in all, the season has been my most memorable yet.”

    Frederik Kalbermatten: “I got to ride more lines in Tahoe than heli boarding in B.C. because Tahoe had great snow and sunshine”

    Tom Burt: “The winter startin October 20 with six-plus feet of mid-winter snow. It seemed like February in October and the backcountry was epic. We had colder and drier snow than normal, so a lot of the steeps filled in and new lines appeared where they wouldn’t be possible any other year…Pow days continued through May, and the local resorts closed May 30. It dumped again on June 17 for the fourth time that month. I can’t say when this season will end for me. Nine months and counting.”

    Jeremy Jones: “…Tired, sore and sun-cooked. The last three days were the best conditions I have seen in years and I took full advantage of them by hiking my ass off and hitting every feature and line I could find.

    An here’s a great endorsement for splitting from Mark Lanvik:

    “…as soon as I would start to hike something, a group of skiers would fly by me with skins on their skis. You snooze, you lose in Tahoe.”

    #582630
    bcrider
    4149 Posts

    sounds great.

    I wonder if they will return my call about covering more splitboarding?

    #582631
    Ecobrad
    2068 Posts

    Did you tell them you wanted to write an article or suggest they cover splitting more?

    #582632
    bcrider
    4149 Posts

    all of the above.

    #582633
    Ecobrad
    2068 Posts

    I don’t know shit about photography, are the pictures that you, Matt, BCD, etc take good enough quality for The Snowboard Journal? It seems that their all about quality picts. It does seem like all the picts are from pro photographers though.

    I don’t think people realize you can ride stuff like this on a split.

    What do you think about someone else writing an article about Splitboard.com. Interviews and picts of you riding? I nominate Jim. If not The Snowboard Journal, Couloir or Backcountry Magazine.

    #582634
    bcrider
    4149 Posts

    @ecobrad wrote:

    I don’t know shit about photography, are the pictures that you, Matt, BCD, etc take good enough quality for The Snowboard Journal?

    Unfortunately no. They want slide film or really high quality digital. Aside from the picture quality, they also need the riding quality. While I can pose for a decent shot in a TR…I’m no where near the ability that the public wants and expects to see when picking up the snowboard journal. We need professional photogs and professional riders involved if we want to see splitboarding stuff in the mags. Weekend warriors aren’t going to cut it.

    @ecobrad wrote:

    What do you think about someone else writing an article about Splitboard.com. Interviews and picts of you riding?

    That would be great! I suck at writing. Splitboard.com and self promotion isn’t the mission though…splitboarding is the mission. I would be happy with any effort they put towards the sport. Something as small as using a picture where you can tell the rider is on a split all the way up to a feature story on splitboarding.

    We just need a little love. 🙂

    How about an article on the Splitboard Cover-Up? Explaining how the magazines, film companies, MFGs, and riders have all basically ignored this segment of snowboarding because they are sheep that follow trends and image more than what the sport is actually about………………………….snowboarding!

    #582635
    InTheMountains
    216 Posts

    Most of what BCR says makes sense to me, however the last time i picked up a mainstream snowboard mag they said the same thing you say in your last paragraph.
    The adverts, interviews and editorials are all pointing fingers at the “sheep” and the sellouts and the corporate interests, and how we should be supporting snowboard companies run by snowboarders. But they’re doin’ the same thing the corporate companies do…and of course half the “snowboarding” companies are about clothing.
    oh yah, and how there’s no soul left in the industry, not like back in ’99 ( and back in ’99 they referenced the soul back in ’89).
    No mileage to be made pointing out the cover-up, you end up looking like a cynical old hippie ( of course there’s nothing wrong with looking like a cynical old hippie…i am one myself)
    Peace Love and Granola
    Gary

    #582636
    mtnrider
    740 Posts

    @bcrider wrote:

    Unfortunately no. They want slide film or really high quality digital. Aside from the picture quality, they also need the riding quality.

    We need professional photogs and professional riders involved if we want to see splitboarding stuff in the mags. Weekend warriors aren’t going to cut it.

    I agree with the need for better quality shots, and MANY more of them. I’m not sure I agree 100% with the need for these so-called pro riders to throw down to get the exposure though. YES, if its guys like Tom Burt throwing down sick lines. I’ve got to meet my fair share of “PROS” and nothing turns me off to the sport more. No offense, there sick 180 foot gap backside three is real cool looking but most of them can’t even turn there damn board! yes, you need someone w/ skills to throw down some inspiring lines.

    Not to mention, I feel most of these kids today that are PROS don’t really represent the share of the market that splitboarding should market too. There are a lot of these guys pushing the clothing element.

    While it would be cool to see something on splitting in Transworld SB or Snowboard Mag, I think those magazine actually kind of suck. They seem to have no problem having their TOP 10 RESORT articles(which happen to be the same as the TOP 10 from the last 10 YEARS) I, personally get way more appreciations seeing “REAL” fucking guys/gals getting out there. While, the down part is definitely what gets me going but I think some of the scenic shots/terrain u get to experience on the split is a major selling point of that type of board that I think is a little neglected.

    #582637
    bcrider
    4149 Posts

    Gary,
    I should have added a winky 😉 …I’m only partially serious on that story idea.
    Ps. I am definitely cynical…but I aint no HIPPY! 😛

    #582638
    InTheMountains
    216 Posts

    arrg, it was too early in the morning…otherwise i woulda seen that implied winky 😉
    sorry for the soapbox, but i’ve just read a (free) copy of a mainstream board-rag here in canada…and it was cover to cover “they don’t understand real snowboarding, they’re only in it for the money”. Pissed me off so bad i couldn’t see the humour in your post.

    as you’re not a hippie, how about:
    Peace, Love, and Anarchy! 😈
    Gary

    #582639
    jack
    323 Posts

    I think one of the reasons that splitting will (unfortunately) never see coverage, is the market that magazines target. I even lost hope in the mags that “keep it realâ€Â

    #582640
    bcrider
    4149 Posts

    To touch on mtnrider’s post.

    Exposure is exposure…our sport needs whatever it can get. I agree that TWS and Snowboarder don’t represent our market as well as say Couloir and Backcountry but those other mags do represent snowboarding…and splitboarding is a segment of snowboarding so they should cover it to a certain extent in my opinion.

    I haven’t really enjoyed TWS in years but I was very stoked to see a one page article they did on splitboarding in the upcoming Oct 2006. This is the type of stuff I would like to see more of. Do I expect them to change the mission with their mag? No. I just want the sport to get a little recognition for what it is…an aspect of snowboarding (just like jibbing).

    I’ve recently made contact with an editor at TWS and confirmed that they have at least one more page planned for splitboarding content this year. This excites me. Are they the perfect mag for our target audience? No, but they do have thousands of subscribers that will see the article and be exposed to splitboarding.

    The Snowboard Journal and Frequency are the mags I’d really like to see step up their splitboard coverage. Those mags are really cool and the target market seems to be more in line with ours.

    Couloir and Backcountry will most likely continue to cover splitboarding which is great for the sport. But there are thousands and thousands of snowboarders that will never pick up a copy of either publication.

    As for who gets into the mags mtnrider. You need to remember the politics that surround those decisions. While we’d like to think that anyone and everyone could get published as long as the shot is good…that just is not the reality of it. Not only does the rider matter, but who he rides for matters, and the photog that took the picture matters. It sucks but its just part of the game. That’s not to say that unknowns can’t get published…it’s just harder.

    In response to Jack’s post.

    I don’t really agree. I think if the rider and MFG support was there, the mags would pay more attention to this segment. If more riders that work with professional photographers were using splitboards and submitting their pictures to the magazines, the coverage would increase. If MFGs advertised in the magazines, coverage would increase.

    Splitboarding will never (nor should) be a mainstream sport, but I do think the numbers will grow and riders get older, tired of resorts, and want to ride fresh powder more. Sure it takes a unique individual but those folks are out there. It’s just a matter of time. 🙂

    Ps. Jack, send the fine folks at Frequency a quick email to let them know how you felt about the last issue. They will appreciate your feedback.

    #582641
    mtnrider
    740 Posts

    @bcrider wrote:

    As for who gets into the mags mtnrider. You need to remember the politics that surround those decisions. While we’d like to think that anyone and everyone could get published as long as the shot is good…that just is not the reality of it. Not only does the rider matter, but who he rides for matters, and the photog that took the picture matters. It sucks but its just part of the game. That’s not to say that unknowns can’t get published…it’s just harder.

    😆 I forget about politics, mainly cause I don’t care for them but you’re right. I don’t expect to see everyone in the magazines though, if you do have the skills and have someone to get the worth while shot then it should get some publicity. I just forget how butt-buddy driven the industry really is. I just feel that a more established audience for splitting is whom needs to be targeted rather than just getting the exposure in general. Those types of kids don’t care about splitting or anything to do w/ personal effort.

    The snowboard market in general goes after the PS2 XBOX buy me this mommy and daddy or boo-hoo-hoo on you. I feel sick now, better get back to work. 😆

    PS Splitboard.com and the cool heads here push splitting way more already than a one page split article ever will.

    #582642
    nomad
    288 Posts

    Personally, I enjoy reading about split adventures, but really could care less in the end whether or not splitting gets coverage. I just like to ride in the mountains, which is something I can do whether or not there are any pros splitting, articles published or videos made. That’s not to say that y’all shouldn’t try to get coverage if that’s what you’re after – it’s just not my bag. If it happens, it happens….

    That being said, I do like creating my own media for the viewing pleasure of friends, but that’s about as far as it goes unless someone wants to pay me to go to greenland to split 😀

    #582643
    jack
    323 Posts

    I guess you’re right bcrider, splitting is growing, I just got one. 😀 what I was trying to say though is that according to my “snowboard anthropology experimentâ€Â

    #582644
    bcrider
    4149 Posts

    @nomad wrote:

    Personally, I enjoy reading about split adventures, but really could care less in the end whether or not splitting gets coverage. I just like to ride in the mountains, which is something I can do whether or not there are any pros splitting, articles published or videos made. That’s not to say that y’all shouldn’t try to get coverage if that’s what you’re after – it’s just not my bag. If it happens, it happens….

    So you are completely content with the current splitboard products? Boards, boots, and bindings?

    Part of the reason a lot of us want the sport to grow is so these products improve.

    #582645
    Ecobrad
    2068 Posts

    I’m pretty much with you Nomad, except as long as it’s just me, you and a couple hundred other folks splitting we’ll continue to have just a few boards and no real boot/binding options.

    Just think if ONE company dedicated some real time and money to some R&D. Sorry DJ, but there just hasn’t been any improvements to the interface or boot binding options in years. I’m not pretending to know the ins and outs of how to run a company such as Voile. Just stating the facts, Jack.

    I am pretty confident that if it was me, Nomad, and several thousand spliter we’d have some sweet split specific gear options. As I’m writing this I’m picturing Powderjunkie on top of GPS bowl slamming his board into hard snow to try to get the slider plate onto the pucks. I’m also invisioning 420P with sloppy wet feet.[/b]

    #582646
    bcrider
    4149 Posts

    @mtnrider wrote:

    I just feel that a more established audience for splitting is whom needs to be targeted rather than just getting the exposure in general.

    Agreed!

    Any ideas on how to attract or establish that specific audience? We’re all ears. 🙂

    #582647
    nomad
    288 Posts

    Ok, I admit that I do want the products to improve. I’m just saying that whether or not product improvement is accompanied by articles, videos, etc. is irrelevent to me. It may be the case that such a relationship is necessary. In the end, however, I’ll have fun regardless of whether or not the equipment is suited to an overhanging ice-climb ascent, two month traverse, 65 degree runnel descent and -60 temperatures.

    #582648
    nomad
    288 Posts

    I guess I just didn’t realize that the purpose of attracting attention to the sport was for product improvement. Is that the consensus?

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