Forums Splitboard Talk Forum June Mountain resort closed next season
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  • #657438

    http://mammothtimes.com/content/june-mountain-re-open-2013-14-gregory-promises-family-friendly-resort-better-niche-marketing

    only closed for one winter…not too bad, maybe Gull Lake Lodge will hook up the room rates this winter

    #657439
    saign
    330 Posts

    Its because if it was closed for more than a season they would have to return it to its natural state. ie. remove the lifts and buildings. It would cost them way more than if they were going to run it and “lose” money for the next 20 years.

    It was a strong arm tactic in the first place to try and get the locals to agree to do to June what they did to Mammoth….Turn it into aspen. Hopefully the locals held their ground.

    #657440

    I know, its a fine line. I think it was Intrawest that came to June in the early 2000’s with a plan to super-develop the place and residents balked but then when the rug was pulled out from the operation suddenly intervention/development is desired. I guess it’s probably not development that most residents want but rather status quo. I’m not trying to stir the pot, just noticing the thin margin between cool/core/small resort and long term sustainability…you know, since it’s owned by a company concerned with their bottom line.

    I’ve enjoyed having an insanely cheap college pass to June the past couple of seasons so selfishly speaking of course, I want them to stay undeveloped and relatively unknown but it just seems slightly idealistic. Here’s to hoping that Rusty’s new plan of “catering to young families” doesn’t work and there are many more days when the employee’s vehicles outnumber the patrons’ in the parking lot.

    #657441
    jbaysurfer
    947 Posts

    @deathrowplankwalker wrote:

    I know, its a fine line. I think it was Intrawest that came to June in the early 2000’s with a plan to super-develop the place and residents balked but then when the rug was pulled out from the operation suddenly intervention/development is desired. I guess it’s probably not development that most residents want but rather status quo. I’m not trying to stir the pot, just noticing the thin margin between cool/core/small resort and long term sustainability…you know, since it’s owned by a company concerned with their bottom line.

    I’ve enjoyed having an insanely cheap college pass to June the past couple of seasons so selfishly speaking of course, I want them to stay undeveloped and relatively unknown but it just seems slightly idealistic. Here’s to hoping that Rusty’s new plan of “catering to young families” doesn’t work and there are many more days when the employee’s vehicles outnumber the patrons’ in the parking lot.

    I don’t get your last sentence. Are you defending MMSA because they’re entitled to make a profit and yet hoping the resort won’t turn (ie..the family marketing fails) a profit when they reopen?

    Development isn’t the answer. It never has been. Until June’s lodging is full on the weekends, development does one thing: moves income from the locally owned businesses to the corporation that owns the ski resort. Development (If you build it (and get taxpayer funds to pay airline subsidies) they will come) is the reason that MM itself was on the brink this last spring before the refinance bailed them out. Development is the reason the town went bankrupt this year.

    I’ve been an MVP member since year 1 in Mammoth (and the year before that I bought a similar “silver” pass). I can honestly say that when you send literally hundreds of marketing emails to your Socal base and none of them contain ANYTHING about June, you shouldn’t be surprised when attendance languishes.

    They’re only reopening in talk right now, and that’s because if they don’t say they’re reopening the FS will yank their permit for non-compliance. I’ll believe it when I see it, and in the meantime I’ll be riding it (well, the stash next door to it anyway 😉 ).

    There’s room for June to make money and still be empty on plenty of powder days…and there will ALWAYS be powder stashes there that the “Young families” won’t go into because they require long traverses in/out, moderate to dense tree skiing/riding, and the groomers were made for families. I think families are the sweet spot, and they want to get away from the circus like atmosphere of MM, but the stuff we love it for (although I take my wife and daughter to June all the time) is still going to be left to those of us who don’t mind earning it.

    #657442
    EBwest
    71 Posts

    JBay well said….the (lack of) marketing aspect of MMSA and June is just flat embarrassing. If they improved on that and just replace a few lifts from salvaged 5, 9 parts and throw in a little extra snowmaking coverage, you’d think they’d at least break even. SIMPLE!

    #657443
    chrishami
    194 Posts

    I guess this would be the appropriate thread to resurrect, just saw this:

    http://unofficialnetworks.com/june-mountain-open-backcountry-skiing-116895/

    167 furberg
    163/26 Venture Helix

    #657444
    saign
    330 Posts

    This has already been happening all winter. My buddies go there all the time, and ski patrol’s been doing avy work all season…I guess they had to make it “official”….

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