Forums Splitboard Talk Forum help me design splitboard.com’s 1st print ad Viewing 20 posts - 1 through 20 (of 53 total) 1 2 3 → Author Posts November 8, 2005 at 8:40 pm #567170 bcrider 4149 Posts We have an opportunity to run a small print ad in an upcoming issue of Couloir and I’d like to get some feedback and suggestions from the splitters here regarding the ad’s design. The goal is to design a cool and attractive ad that will make the reader stoked and interested in learning more about the sport of splitboarding. The ad size is 2 3/8inches x 2 3/8inches. So…what would you like to see and what do you think would be effective? I was thinking of using a picture of a splitboard skinner on one side with a splitboard rider on the other, and a splitboard.com logo somewhere in the middle or on the header. Thoughts? Should we just should the descent (due to size limitations) and not show the skinning? Should we not show any action pics and just use images of the splitboard? All ideas welcome. Thanks in advance. 8) November 8, 2005 at 8:47 pm #584299 Zach 127 Posts I think a close-up portrait of me would go a looooooonnngg way 😉 November 8, 2005 at 8:48 pm #584300 bcrider 4149 Posts LOL 😆 November 8, 2005 at 9:57 pm #584301 mtnrider 740 Posts @zach wrote: I think a close-up portrait of me would go a looooooonnngg way 😉 He might be on to something here… 😀 November 8, 2005 at 10:47 pm #584302 Mountain Freak 23 Posts I think that it is important to have the person skinning and boarding. Because then all the snowshoers will be pumped as well. Still think word of mouth is the best advertisement. I was boarding at A-basin yesterday with the Splitter and had about 10 people asking me about the board and how it works. I told them all about this site and they seemed to be pretty excited about it. November 8, 2005 at 11:26 pm #584303 powderjunkie 1669 Posts how about this one an ad would be cool. Keep it simple – one nice pic with logo. November 9, 2005 at 12:26 am #584304 Ecobrad 2068 Posts As far as a picture that I think would promote splitting in the most snowboarding kinda way, I’d suggest this one: or this one: November 9, 2005 at 12:37 am #584305 Zach 127 Posts @powderjunkie wrote: how about this one an ad would be cool. Keep it simple – one nice pic with logo. DAMN! Who ISSSSS that sexxy motherf#$ker?? November 9, 2005 at 2:42 am #584306 SanFrantastico 1514 Posts Two pictures wouldn’t work or print well in such a teeny ad. You want a picture of someone riding because that’s where the fun is at. Find a pic in untouched powder with a pristine setting in the background and that’ll get the idea across. Bust out the ‘Snowshoes are so dial-up..’ tagline and you’re there. (If whoever thought of it – Affex? – will cough up the rights.) Anyway, don’t forget that it’s a small ad and don’t make the beginning marketing mistake of trying to cram to much stuff in there. You just really need a picture, and the web address. A good tagline helps, but is optional. Putting the poo in swimming pool since 1968. November 9, 2005 at 4:07 am #584307 Ecobrad 2068 Posts Definetly not two picts. Find a pic in untouched powder with a pristine setting in the background and that’ll get the idea across. IMHO, that kinda pict/ad is a dime a dozen. How about showing splitting like/how most think splits are incapable. A super technical line or big air. Anyway, don’t forget that it’s a small ad and don’t make the beginning marketing mistake of trying to cram to much stuff in there. I second the motion. ❗ November 9, 2005 at 5:08 am #584308 48steps 39 Posts use AT LEAST .33 of the space for a graphic element…use more than that! limit copy as much as possible…emphasize the url-logo…duh! opinion: you could represent the ascent and descent possibly in contrasting gray scale/silhouette images in yin and yang fashion framing a more traditional snowboarding descent image with the logo as a prominent piece! November 9, 2005 at 5:11 am #584309 burton 329 Posts not kiddys toys … make a wood toopsheat with two strips in carbon … and a logo of “ride the long way”…. i tkink picturs of peopel and outher things are not brain full. burton November 9, 2005 at 5:29 am #584310 bcd 232 Posts I’d say stick with just a picture of someone riding. As soon as the reader sees SPLITBOARD.com, they are going to know the rider is on a splitboard. Unless you get a photo with some jaw-dropping terrain in the background, there is rarely anything glamorous about a photo of someone skinning. And you gotta have glamour. Gold chains, ‘do rags, those coats with the fur-lined hoods, pink goggles. GLAM! November 9, 2005 at 6:19 am #584311 bcrider 4149 Posts thanks for the ideas guys. ps. if you have an issue of Couloir, look at the back in the Guidelines section to see some examples of what other advertisers have done with the space. November 9, 2005 at 4:23 pm #584312 affix snow 521 Posts I like the pic of BCrider….or this pic… This one really displays the board AND the air…. Have that in the background with the webstie name…. It would be sweet if we could work “BITCHES” into the ad…like anywhere. Somthing like… “Splitboard.com you Bitches”!!! November 9, 2005 at 4:32 pm #584313 Zach 127 Posts Seriously, Less is more…. The most affective ads that we have in that section are the ones the are the least “busy” A picture of someone riding (with as few colors as possible in the composition) with Splitboard.com overlaid near the top, then 1 line of plain, descriptive elements along the bottom; GEAR, TALK, ADVICE Something like that November 9, 2005 at 6:35 pm #584314 khamm1 1 Posts Just a reminder…In order to use a picture you have to make sure you can maintain the rights to print the image. November 9, 2005 at 6:39 pm #584315 affix snow 521 Posts Just a reminder…In order to use a picture you have to make sure you can maintain the rights to print the image. HEY KEV! Glad you joined in! Good point. November 10, 2005 at 7:08 am #584316 bencreative 8 Posts you could use some sort of illustration depicting a board being split in the middle and someone climbing the mountain in ski mode on one side and someone boarding down on the other. might be effective to have the three illustrations lined up in a diagonal and use the remaining corners for the logo and text. the thing is you don’t have much space, it might be best just to get the logo out there with some descriptive text. the logo does a pretty good job representing the site. good luck with the process 🙂 November 10, 2005 at 5:19 pm #584317 rms56 121 Posts I agree with ben Given the limited space, it may be best to use the graphic contained in the header or logo or whatever you call it at the top of this page. I think this would be refered to as creating brand recognition…the consistant use of the same ID or logo. Just make sure the color pops a little better. While it doesn’t directly say “Hey!!! Buy a splitboard” it will direct those interested to the site. That will lead to happier advertisers….which should lead to a happier BCR Viewing 20 posts - 1 through 20 (of 53 total) 1 2 3 → You must be logged in to reply to this topic.
