Rooted deep in backcountry ski culture, G3’s mission has always been to improve your winter backcountry experience. G3 is one of the few remaining and truly authentic, independent winter backcountry brands. Born in 1995 from a desire to build better avalanche probes for professionals who demanded it, G3 emerged from a garage in North Vancouver, BC, Canada.
We’ve outgrown the garage, but our commitment to solving problems for backcountry users is stronger than ever. As developers, designers, artists and skiers (and riders), G3 engineers are passionate and focused on pushing the boundaries of how we approach any new product design and development. Unlike the market-share driven brands jumping on the ‘backcountry bandwagon’, G3 is genuinely committed to bettering backcountry safety and enjoyment. Having held our gear to a higher standard since day one, every G3 product has been pushed to the limits by backcountry professionals using and abusing our gear daily. Thorough quality checks ensure each and every piece of gear meets our higher standard, ready to perform when you need it most. Our engineers won’t settle for gear that’s ‘just as good’ as the next guy.
G3’s original Targa binding was revolutionary, changing the telemark industry with interchangeable pre-compressed spring cartridges. Never complacent, we enhanced our already industry leading Alpinist Climbing Skins with proprietary tip and tail connections systems unlike anything on the market.G3 continues to challenge the status quo, maintaining our independence for creativity and design to flourish. With a successful 18-year history, G3 remains 100% committed to making your backcountry experience better and safer, through problem-solving gear innovations.
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