Joined: Wed Mar 16, 2005 8:41 am Posts: 29 Location: Colorado
I think that it is important to have the person skinning and boarding. Because then all the snowshoers will be pumped as well. Still think word of mouth is the best advertisement. I was boarding at A-basin yesterday with the Splitter and had about 10 people asking me about the board and how it works. I told them all about this site and they seemed to be pretty excited about it.
Two pictures wouldn't work or print well in such a teeny ad. You want a picture of someone riding because that's where the fun is at. Find a pic in untouched powder with a pristine setting in the background and that'll get the idea across. Bust out the 'Snowshoes are so dial-up..' tagline and you're there. (If whoever thought of it - Affex? - will cough up the rights.) Anyway, don't forget that it's a small ad and don't make the beginning marketing mistake of trying to cram to much stuff in there. You just really need a picture, and the web address. A good tagline helps, but is optional.
Joined: Sat Oct 15, 2005 2:35 am Posts: 41 Location: Laguna Beach, CA USA
use AT LEAST .33 of the space for a graphic element...use more than that!
limit copy as much as possible...emphasize the url-logo...duh!
opinion: you could represent the ascent and descent possibly in contrasting gray scale/silhouette images in yin and yang fashion framing a more traditional snowboarding descent image with the logo as a prominent piece!