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 Post subject: help me design splitboard.com’s 1st print ad
PostPosted: Tue Nov 08, 2005 1:40 pm 
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Joined: Wed Oct 06, 2004 10:57 pm
Posts: 4962
Location: California
We have an opportunity to run a small print ad in an upcoming issue of Couloir and I'd like to get some feedback and suggestions from the splitters here regarding the ad's design.

The goal is to design a cool and attractive ad that will make the reader stoked and interested in learning more about the sport of splitboarding. The ad size is 2 3/8inches x 2 3/8inches.

So…what would you like to see and what do you think would be effective?

I was thinking of using a picture of a splitboard skinner on one side with a splitboard rider on the other, and a splitboard.com logo somewhere in the middle or on the header.

Thoughts?

Should we just should the descent (due to size limitations) and not show the skinning?
Should we not show any action pics and just use images of the splitboard?

All ideas welcome.

Thanks in advance. 8)


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 Post subject:
PostPosted: Tue Nov 08, 2005 1:47 pm 
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Joined: Wed Dec 01, 2004 12:45 pm
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Location: Reno
I think a close-up portrait of me would go a looooooonnngg way :wink:

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 Post subject:
PostPosted: Tue Nov 08, 2005 1:48 pm 
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Location: California
LOL :lol:


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 Post subject:
PostPosted: Tue Nov 08, 2005 2:57 pm 
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Joined: Thu Nov 11, 2004 12:55 pm
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Location: socal
Zach wrote:
I think a close-up portrait of me would go a looooooonnngg way :wink:


He might be on to something here... :D


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 Post subject:
PostPosted: Tue Nov 08, 2005 3:47 pm 
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Location: Colorado
I think that it is important to have the person skinning and boarding. Because then all the snowshoers will be pumped as well. Still think word of mouth is the best advertisement. I was boarding at A-basin yesterday with the Splitter and had about 10 people asking me about the board and how it works. I told them all about this site and they seemed to be pretty excited about it.


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 Post subject:
PostPosted: Tue Nov 08, 2005 4:26 pm 
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Joined: Fri Nov 12, 2004 12:37 pm
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Location: in between
how about this one
Image

an ad would be cool. Keep it simple - one nice pic with logo.


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 Post subject:
PostPosted: Tue Nov 08, 2005 5:26 pm 
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As far as a picture that I think would promote splitting in the most snowboarding kinda way, I'd suggest this one:
Image

or this one:
Image


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 Post subject:
PostPosted: Tue Nov 08, 2005 5:37 pm 
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powderjunkie wrote:
how about this one
Image

an ad would be cool. Keep it simple - one nice pic with logo.


DAMN! Who ISSSSS that sexxy motherf#$ker??

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 Post subject:
PostPosted: Tue Nov 08, 2005 7:42 pm 
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Location: Now Oaktowntastic
Two pictures wouldn't work or print well in such a teeny ad. You want a picture of someone riding because that's where the fun is at. Find a pic in untouched powder with a pristine setting in the background and that'll get the idea across. Bust out the 'Snowshoes are so dial-up..' tagline and you're there. (If whoever thought of it - Affex? - will cough up the rights.) Anyway, don't forget that it's a small ad and don't make the beginning marketing mistake of trying to cram to much stuff in there. You just really need a picture, and the web address. A good tagline helps, but is optional.


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 Post subject:
PostPosted: Tue Nov 08, 2005 9:07 pm 
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Location: California
Definetly not two picts.

Quote:
Find a pic in untouched powder with a pristine setting in the background and that'll get the idea across.

IMHO, that kinda pict/ad is a dime a dozen.

How about showing splitting like/how most think splits are incapable. A super technical line or big air.
Quote:
Anyway, don't forget that it's a small ad and don't make the beginning marketing mistake of trying to cram to much stuff in there.


I second the motion. :!:


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 Post subject:
PostPosted: Tue Nov 08, 2005 10:08 pm 
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Joined: Sat Oct 15, 2005 2:35 am
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Location: Laguna Beach, CA USA
use AT LEAST .33 of the space for a graphic element...use more than that!

limit copy as much as possible...emphasize the url-logo...duh!

opinion: you could represent the ascent and descent possibly in contrasting gray scale/silhouette images in yin and yang fashion framing a more traditional snowboarding descent image with the logo as a prominent piece!


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 Post subject: xxx
PostPosted: Tue Nov 08, 2005 10:11 pm 
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Posts: 378
Location: near munich
not kiddys toys ...

make a wood toopsheat with two strips in carbon ... and a logo of
"ride the long way"....

i tkink picturs of peopel and outher things are not brain full.




burton

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 Post subject:
PostPosted: Tue Nov 08, 2005 10:29 pm 
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Joined: Thu Nov 11, 2004 8:18 pm
Posts: 270
Location: Bishop, Ca
I'd say stick with just a picture of someone riding. As soon as the reader sees SPLITBOARD.com, they are going to know the rider is on a splitboard.

Unless you get a photo with some jaw-dropping terrain in the background, there is rarely anything glamorous about a photo of someone skinning.

And you gotta have glamour. Gold chains, 'do rags, those coats with the fur-lined hoods, pink goggles. GLAM!


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