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 Post subject: Splitboard innovation(s) vs marketing differentiation???
PostPosted: Thu Oct 24, 2013 10:27 am 
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Joined: Sun Oct 18, 2009 3:18 pm
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Location: New Castle, Colorado
What do consider is splitboard innovations vs just marketing differentiation and positioning. At first glance splitboards and associated hardware looks much the same.

What do you consider a splitboard innovations and what did it improve over.

What do you consider is a marketing differentiation and positioning of a splitboard product rather than a breakthrough.

What product,trend or feature do you want to see happen with a splitboard product (aka an innovation)?

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 Post subject: Re: Splitboard innovation(s) vs marketing differentiation???
PostPosted: Thu Oct 24, 2013 10:30 am 
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So do you mean within a company or across companies?

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 Post subject: Re: Splitboard innovation(s) vs marketing differentiation???
PostPosted: Thu Oct 24, 2013 10:57 am 
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Location: New Castle, Colorado
Quote:
So do you mean within a company or across companies?


Across the splitboard companies, meaning across the splitboard industry.

For example: I consider MAGNE-TRACTION more of marketing differentiation and product position, than something that is truly innovative in the splitboard industry. Note: I am not saying whether or not MAGNE-TRACTION works. I never riddien a board with MAGNE-TRACTION. I just did not consider it as something I got have splitboard-innovation. Innovations for me are 2nd generation Phantom bindings, Tesla bindings, Slider Tracks and Canted Voile Pucks (should be out soon).

Quote:
MELLOW MAGNE-TRACTION
Like a serrated knife slicing into the snow, Magne-Traction improves your edge grip by adding multiple contact points along the running length of your board. The Flagship, Mountain Twin, and the Solution all feature a refined Magne-Traction design where the bumps are biggest between your bindings for maximum edge control and smaller outside your feet allowing you to feather your turns without catching an edge.


Quote:
In traditional snowboards, your energy when making a turn is pushed outwards towards your tip and tail. The harder you drive into the turn the more force is exerted onto the flex of the board, eventually causing you to wash out. Magne Traction technology fixes this dilemma by introducing 7 contact points along the entire effective edge most notably underfoot and between your bindings. These points disburse your weight evenly along the entire edge and transfer energy directly underfoot. The result is a powerful, stable ride with unmatched edge grip in any condition.

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 Post subject: Re: Splitboard innovation(s) vs marketing differentiation???
PostPosted: Thu Oct 24, 2013 12:40 pm 
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Joined: Thu Oct 17, 2013 1:21 am
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Are we talking about innovation through evolution or cut-and-dry innovations i.e. one day it didn't exist, the next it did?

Like or loathe it, Magna-Traction is pretty innovative.

The need to be able to differentiate a product through marketing is what drives innovation so I'm not sure the two are seperable.

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 Post subject: Re: Splitboard innovation(s) vs marketing differentiation???
PostPosted: Thu Oct 24, 2013 1:45 pm 
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Joined: Mon Mar 25, 2013 1:07 pm
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Burtons dual channel on the land lord split.
Splitsticks mounting Pucks
Ranger bindnings in general .
Furbergs negativa sidecut? Or is this just marketing?


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