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 Post subject: Re: jones 12/13 build quality- anyone seen the goods?
PostPosted: Wed Sep 18, 2013 11:15 pm 
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shredgnar wrote:
What do you guys have against Austrians?

http://business.transworld.net/6247/fea ... t-factory/


I am an equal opportunity critic of poor quality control. This thread shows that Jones' manufacturing still has Q C problems... Which sucks because ongoing problems can tarnish a brand. Instead, they could be right there with venture and others in terms of quality consistency and reputation. Having done so much for the sport and climate advocacy, it makes one root for the guy and want to see his board company top tier too.

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 Post subject: Re: jones 12/13 build quality- anyone seen the goods?
PostPosted: Thu Sep 19, 2013 6:03 am 
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Totally agree with the quality issues, they shouldn't be happening in a brand like Jones.
A staff member from splitboardmag had exactly the same issue... not cool

Barrows you are completely right in what you say, but I'm guessing that's a very hard investment at first, both money and time for looking for the right people to do it. That would take a lot of time, which I'm not sure they have with all the production, testing, new designs, etc...

Do you think that Jones is at the bottom of the list of brands? from the ones mentioned in the article,(Flow, Forum, Arbor, Stepchild, Bataleon, Rome, Santa Cruz, Fanatic, Sapient, Northwave/Drake, Volcom, Gray,) I can see Jones being in the top 5, maybe?

I definetely like better small companies, don't get me wrong!

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 Post subject: Re: jones 12/13 build quality- anyone seen the goods?
PostPosted: Thu Sep 19, 2013 7:25 am 
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Victor: I certainly would not say that Jones is at the bottom in terms of quality (keeping the discussion just to quality and not design). But they are not at the top, which is really a shame. Certainly in terms of design, Jones has some great boards, and one of the best ever nose shapes on the Solution IMO.
I agree, it takes some investment, and a high degree of committment to start up your own manufacturing, and we must remember that Jeremy himself is just learning the snowboard business. But the QC issues people are still seeing are indicative to me, of his brand not getting top priority from his manufacturer. I have dealt with this kind of treatment in a different industry (high end Hi Fi equipment) and know what happens when you are the small client of a large manufacturing operation. The large manufacturer always is going to treat his large clients the best, and smaller clients are going to suffer. I have also heard from various dealers, that Jones has a hard time meeting their delivery schedule: again, they are at the mercy of their manufacturer in this; if the manufacturer gets a little behind schedule, they are going to put off the builds of their smaller clients in favor of their larger clients.
We see that small companies like Venture can commit to making the highest quality boards by doing it themselves.
As Taylor says, I hope that Jones will survive and thrive as a snowboard brand, but I hope that they do so by putting quality and innovative design first, and not marketing, as is common in most of the industry. The average snowboarder does not really care about quality, they get ten to fifteen days on snow a season, riding lifts, and they care about the "name" on the board, and the graphics, and how "cool" it is. Us splitboarders are much more likely to be serious atheletes, who care a lot about the design and quality of their equipment, and we are also likely to be a little more mature (at least some of us :lol: ) to where we see through the marketing and "cool" factor, and pro endorsements, and we actually respond to the performance and durability of the board. Jones' marketing relies on the reputation of Jeremy, and his team riders: with the emphasis they place on backcountry riding, one would hope that their boards would be at the highest quality level, for them to be "core", because serious backcountry riders expect a lot from their equipment, and failures are generally a bigger problem when one is "out there".

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 Post subject: Re: jones 12/13 build quality- anyone seen the goods?
PostPosted: Thu Sep 19, 2013 4:45 pm 
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Jones has definetely some great shapes, this must be the part of the company where Jeremy has more influence at, from all the experience he achieved during his career.

But I think that building a splitboard is not the same as building a solid board. There are lots of details to be taken into consideration when building a splitboard, and maybe those details are only possible to do them perfectly if you do it handmade. A splitboard would suffer different kind of stress than a regular board, especially when skinning, and the boards have to be ready for that.
However I also think that I'm not sure that a large brand like Jones could manage to do all of their splitboards in a handmade way...

Jeremy is a rider and now becoming a businessman, but what he does best is riding and shaping great boards. Maybe it's not his task to get too deep into the business side? I mean, he could probably be able to, but that would take lots of his time, becoming a desk job, that he wouldn't be able to ride as much as he does.

Last season was the first season that Jones was building at the GST factory, so they were probably not a priority for the manufacturers. Maybe after one season GST has seen the potential that Jones has and will climb up into the list of brands and get more importance? Time will tell I guess, so far the move from Tunisia to Austria has been a good move.

Unfortunately, that average snowboarder that you mention are the ones that give more money to the industry, so the industry focus on them. They for sure give more money than us, splitboarders.

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 Post subject: Re: jones 12/13 build quality- anyone seen the goods?
PostPosted: Thu Sep 19, 2013 5:26 pm 
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"Unfortunately, that average snowboarder that you mention are the ones that give more money to the industry, so the industry focus on them. They for sure give more money than us, split boarders."

Of course. That is why we have smaller companies, like Venture, Never Summer, and Trapper, for whom quality and performance is job number 1, and making money is job number 2. Also, these companies understand that they are making a premium product, and are able to charge an accordingly premium price for their product.
Personally, I have no interest in the normal snowboard market or culture. Having been a snowboarder since the very beginning, I do miss the early days of the sport, when money was not much of a consideration at all. As with anything, as soon as money becomes priority number one, little good results. I understand the need to earn a living, but making money the does have to be the top priority, and life is always better for anyone(or any company) when it is not, contrary to many belief systems, especially here in America!

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