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Which ad do you like best?
Poll ended at Fri Dec 16, 2005 8:25 am
1. 16%  16%  [ 5 ]
2. 13%  13%  [ 4 ]
3. 3%  3%  [ 1 ]
4. 68%  68%  [ 21 ]
Total votes : 31
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 Post subject: Print ad, time to vote
PostPosted: Thu Dec 15, 2005 8:25 am 
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Joined: Wed Oct 06, 2004 10:57 pm
Posts: 4958
Location: California
Ok, I need to make a decision in the next 24 hours!

Lets vote. :)

1.
Image

2.
Image

3.
Image

4.
Image


ps. mmcpheet, please check yer PMs.


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 Post subject:
PostPosted: Thu Dec 15, 2005 8:49 am 
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Joined: Fri Nov 12, 2004 1:43 pm
Posts: 439
Location: Western Washington
#4 is the cleanest one, and the most visually appealing w/o being too busy.

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 Post subject:
PostPosted: Thu Dec 15, 2005 9:01 am 
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Joined: Tue Jul 12, 2005 5:12 pm
Posts: 1598
Location: Now Oaktowntastic
1 & 4 have the same clean look. I think the message of #1 better describes what's going on at the site.


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 Post subject:
PostPosted: Thu Dec 15, 2005 10:12 am 
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Joined: Sat Jan 08, 2005 12:26 pm
Posts: 351
Location: bozeman
I think #4 is clean and the message will be enough to make people check out the site. I know it didn't take much to get me to check it out when I heard about it in backcountry or wherever I saw it the first time.


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 Post subject:
PostPosted: Thu Dec 15, 2005 10:34 am 
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Joined: Wed Dec 01, 2004 2:54 pm
Posts: 233
4

The text creates interest.


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 Post subject:
PostPosted: Thu Dec 15, 2005 12:19 pm 
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Joined: Fri Nov 19, 2004 8:41 pm
Posts: 1622
Location: Santa Cruz, CA
I vote for #4.

Who is the JONG in the photo though?? :)


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 Post subject:
PostPosted: Thu Dec 15, 2005 2:12 pm 
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Joined: Thu Nov 18, 2004 6:27 pm
Posts: 1451
Location: Denver
^^^^ I dunno some poseur :lol:

I like #1 just for the fact that it's simple. #4 would be my next choice.


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 Post subject:
PostPosted: Thu Dec 15, 2005 4:16 pm 
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Joined: Mon Feb 07, 2005 7:25 pm
Posts: 69
Location: idaho
#1 , backcountry community seems to fit.


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 Post subject:
PostPosted: Fri Dec 16, 2005 10:57 am 
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Joined: Thu Sep 08, 2005 11:12 am
Posts: 19
Location: canmore, ab
My vote's for #3 b/o the message.


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 Post subject:
PostPosted: Fri Dec 16, 2005 11:37 am 
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Joined: Tue Mar 01, 2005 3:11 pm
Posts: 122
Location: Los Angeles, CA
Brevity is wit and elegance comes from simplicity, so...

I voted for #4. Second choice would be #1. I could be persuaded to vote either way but I impulsively clicked on #4. Either is a good looking ad! Let's see if we can't work mmcpheet's image into something more stylized to represent the site as it grows and matures. The cave drawing is better than many logos (refer to the original ad thread for details ;-)) but the dynamism of a pack-toting boarder hopping a cornice is where it's at. It gets to the heart of the matter -- a splitboard is a tool to get into the backcountry and, especially for snowboarders, spend less time learning and more time enjoying the experience.

If you look at Biglines.com, they have an instantly-recognizable logo that sums up what they are all about. I think that this ad shows splitboard.com is moving in the right direction, and I'd love to see it spill over into the site design, so that it's more immediately accessible to people who are "just curious". (eg. so that they succumb to temptation and drink the kool-aid)

When conditions are grim, there's nothing more versatile than a split. People ought to know this. It's our DUTY to spread the WORD!!!!1
And a simple right-between-the-eyes image says an awful lot.

My suggestion -- don't dilute it with lots of flowery prose -- if people don't "get it" upon arrival, then it's the site that needs fixing. But the ad is great! It sets the tone for more fun stuff to come. Now if all the pictures on the front page were as rad as your Doodad descent shot... and people could immediately grasp what all is available (from sb101, Bomber, the forums)... then I think we'd really be cooking with gas.

Maybe a poll about what things are most important and useful to existing users of the site could guide its evolution. eg. Syndicating regional avy forecasts on the front page? Trip planner/mapper/attendee tracker? Popular forum topics? What should people who see this ad and come to the site see first, and what do returning users value the most?

Just like with your product design, meeting a need in the market (even if it's just the market for interested eyeballs) is a proven strategy for success.


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 Post subject:
PostPosted: Fri Dec 16, 2005 11:49 am 
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Joined: Wed Oct 06, 2004 10:57 pm
Posts: 4958
Location: California
ttriche,

As my boy Tone Loc would say.....



"Lets do it"...
Image


:lol:


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 Post subject:
PostPosted: Fri Dec 16, 2005 4:16 pm 
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Joined: Thu Nov 17, 2005 12:43 pm
Posts: 76
Location: Warshington
ttriche wrote:
When conditions are grim, there's nothing more versatile than a split. People ought to know this. It's our DUTY to spread the WORD!!!!1
And a simple right-between-the-eyes image says an awful lot.


Just Curious about this statement:

Why? Do you like a crowded tracked up BC? I hate it and really don't want to see anyone at all. I go ther cause the snow and terrain rocks and to get as far away from the masses as possible. I sure don't care whether the "sport" becomes more popular, on the contrary I hope it's too much work for most...

just my buck-o-five...

incidently I voted for #4... I find the inclusion of the word "community" unnecessary.

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 Post subject:
PostPosted: Fri Dec 16, 2005 7:19 pm 
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Joined: Tue Jul 12, 2005 5:12 pm
Posts: 1598
Location: Now Oaktowntastic
misanthrope!


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