Joined: Sat Jan 08, 2005 12:26 pm Posts: 351 Location: bozeman
I think #4 is clean and the message will be enough to make people check out the site. I know it didn't take much to get me to check it out when I heard about it in backcountry or wherever I saw it the first time.
Joined: Tue Mar 01, 2005 3:11 pm Posts: 125 Location: Los Angeles, CA
Brevity is wit and elegance comes from simplicity, so...
I voted for #4. Second choice would be #1. I could be persuaded to vote either way but I impulsively clicked on #4. Either is a good looking ad! Let's see if we can't work mmcpheet's image into something more stylized to represent the site as it grows and matures. The cave drawing is better than many logos (refer to the original ad thread for details ) but the dynamism of a pack-toting boarder hopping a cornice is where it's at. It gets to the heart of the matter -- a splitboard is a tool to get into the backcountry and, especially for snowboarders, spend less time learning and more time enjoying the experience.
If you look at Biglines.com, they have an instantly-recognizable logo that sums up what they are all about. I think that this ad shows splitboard.com is moving in the right direction, and I'd love to see it spill over into the site design, so that it's more immediately accessible to people who are "just curious". (eg. so that they succumb to temptation and drink the kool-aid)
When conditions are grim, there's nothing more versatile than a split. People ought to know this. It's our DUTY to spread the WORD!!!!1
And a simple right-between-the-eyes image says an awful lot.
My suggestion -- don't dilute it with lots of flowery prose -- if people don't "get it" upon arrival, then it's the site that needs fixing. But the ad is great! It sets the tone for more fun stuff to come. Now if all the pictures on the front page were as rad as your Doodad descent shot... and people could immediately grasp what all is available (from sb101, Bomber, the forums)... then I think we'd really be cooking with gas.
Maybe a poll about what things are most important and useful to existing users of the site could guide its evolution. eg. Syndicating regional avy forecasts on the front page? Trip planner/mapper/attendee tracker? Popular forum topics? What should people who see this ad and come to the site see first, and what do returning users value the most?
Just like with your product design, meeting a need in the market (even if it's just the market for interested eyeballs) is a proven strategy for success.
When conditions are grim, there's nothing more versatile than a split. People ought to know this. It's our DUTY to spread the WORD!!!!1 And a simple right-between-the-eyes image says an awful lot.
Just Curious about this statement:
Why? Do you like a crowded tracked up BC? I hate it and really don't want to see anyone at all. I go ther cause the snow and terrain rocks and to get as far away from the masses as possible. I sure don't care whether the "sport" becomes more popular, on the contrary I hope it's too much work for most...
just my buck-o-five...
incidently I voted for #4... I find the inclusion of the word "community" unnecessary.