Forums Splitboard Talk Forum help me design splitboard.com’s 1st print ad
Viewing 20 posts - 1 through 20 (of 53 total)
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  • #567170
    bcrider
    4149 Posts

    We have an opportunity to run a small print ad in an upcoming issue of Couloir and I’d like to get some feedback and suggestions from the splitters here regarding the ad’s design.

    The goal is to design a cool and attractive ad that will make the reader stoked and interested in learning more about the sport of splitboarding. The ad size is 2 3/8inches x 2 3/8inches.

    So…what would you like to see and what do you think would be effective?

    I was thinking of using a picture of a splitboard skinner on one side with a splitboard rider on the other, and a splitboard.com logo somewhere in the middle or on the header.

    Thoughts?

    Should we just should the descent (due to size limitations) and not show the skinning?
    Should we not show any action pics and just use images of the splitboard?

    All ideas welcome.

    Thanks in advance. 8)

    #584299
    Zach
    127 Posts

    I think a close-up portrait of me would go a looooooonnngg way 😉

    #584300
    bcrider
    4149 Posts

    LOL 😆

    #584301
    mtnrider
    740 Posts

    @zach wrote:

    I think a close-up portrait of me would go a looooooonnngg way 😉

    He might be on to something here… 😀

    #584302
    Mountain Freak
    23 Posts

    I think that it is important to have the person skinning and boarding. Because then all the snowshoers will be pumped as well. Still think word of mouth is the best advertisement. I was boarding at A-basin yesterday with the Splitter and had about 10 people asking me about the board and how it works. I told them all about this site and they seemed to be pretty excited about it.

    #584303
    powderjunkie
    1665 Posts

    how about this one

    an ad would be cool. Keep it simple – one nice pic with logo.

    #584304
    Ecobrad
    2068 Posts

    As far as a picture that I think would promote splitting in the most snowboarding kinda way, I’d suggest this one:

    or this one:

    #584305
    Zach
    127 Posts

    @powderjunkie wrote:

    how about this one

    an ad would be cool. Keep it simple – one nice pic with logo.

    DAMN! Who ISSSSS that sexxy motherf#$ker??

    #584306
    SanFrantastico
    1514 Posts

    Two pictures wouldn’t work or print well in such a teeny ad. You want a picture of someone riding because that’s where the fun is at. Find a pic in untouched powder with a pristine setting in the background and that’ll get the idea across. Bust out the ‘Snowshoes are so dial-up..’ tagline and you’re there. (If whoever thought of it – Affex? – will cough up the rights.) Anyway, don’t forget that it’s a small ad and don’t make the beginning marketing mistake of trying to cram to much stuff in there. You just really need a picture, and the web address. A good tagline helps, but is optional.

    Putting the poo in swimming pool since 1968.

    #584307
    Ecobrad
    2068 Posts

    Definetly not two picts.

    Find a pic in untouched powder with a pristine setting in the background and that’ll get the idea across.

    IMHO, that kinda pict/ad is a dime a dozen.

    How about showing splitting like/how most think splits are incapable. A super technical line or big air.

    Anyway, don’t forget that it’s a small ad and don’t make the beginning marketing mistake of trying to cram to much stuff in there.

    I second the motion. ❗

    #584308
    48steps
    39 Posts

    use AT LEAST .33 of the space for a graphic element…use more than that!

    limit copy as much as possible…emphasize the url-logo…duh!

    opinion: you could represent the ascent and descent possibly in contrasting gray scale/silhouette images in yin and yang fashion framing a more traditional snowboarding descent image with the logo as a prominent piece!

    #584309
    burton
    329 Posts

    not kiddys toys …

    make a wood toopsheat with two strips in carbon … and a logo of
    “ride the long way”….

    i tkink picturs of peopel and outher things are not brain full.

    burton

    #584310
    bcd
    232 Posts

    I’d say stick with just a picture of someone riding. As soon as the reader sees SPLITBOARD.com, they are going to know the rider is on a splitboard.

    Unless you get a photo with some jaw-dropping terrain in the background, there is rarely anything glamorous about a photo of someone skinning.

    And you gotta have glamour. Gold chains, ‘do rags, those coats with the fur-lined hoods, pink goggles. GLAM!

    #584311
    bcrider
    4149 Posts

    thanks for the ideas guys.

    ps. if you have an issue of Couloir, look at the back in the Guidelines section to see some examples of what other advertisers have done with the space.

    #584312
    affix snow
    521 Posts

    I like the pic of BCrider….or this pic…


    This one really displays the board AND the air….

    Have that in the background with the webstie name….

    It would be sweet if we could work “BITCHES” into the ad…like anywhere.

    Somthing like…

    “Splitboard.com you Bitches”!!!

    #584313
    Zach
    127 Posts

    Seriously,

    Less is more….

    The most affective ads that we have in that section are the ones the are the least “busy”

    A picture of someone riding (with as few colors as possible in the composition) with Splitboard.com overlaid near the top, then 1 line of plain, descriptive elements along the bottom; GEAR, TALK, ADVICE

    Something like that

    #584314
    khamm1
    1 Posts

    Just a reminder…In order to use a picture you have to make sure you can maintain the rights to print the image.

    #584315
    affix snow
    521 Posts

    Just a reminder…In order to use a picture you have to make sure you can maintain the rights to print the image.

    HEY KEV! Glad you joined in!

    Good point.

    #584316
    bencreative
    8 Posts

    you could use some sort of illustration depicting a board being split in the middle and someone climbing the mountain in ski mode on one side and someone boarding down on the other. might be effective to have the three illustrations lined up in a diagonal and use the remaining corners for the logo and text.

    the thing is you don’t have much space, it might be best just to get the logo out there with some descriptive text. the logo does a pretty good job representing the site.

    good luck with the process 🙂

    #584317
    rms56
    121 Posts

    I agree with ben

    Given the limited space, it may be best to use the graphic contained in the header or logo or whatever you call it at the top of this page. I think this would be refered to as creating brand recognition…the consistant use of the same ID or logo. Just make sure the color pops a little better.

    While it doesn’t directly say “Hey!!! Buy a splitboard” it will direct those interested to the site. That will lead to happier advertisers….which should lead to a happier BCR

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